Competition Terms & Conditions

The full legal text for the Boho Bell Tent follower competition. The summary on the competition page is for orientation; this is the binding version.

1. Eligibility. The competition is open to residents of the United Kingdom aged 18 years or over at the time of entry. Employees of MTM E-Commerce Group Limited and their immediate families are not eligible to enter.
2. How to enter.

   To enter, follow @bohobelltent on Instagram during the competition window. Following the account counts as one (1) entry into the draw.

   Bonus entries may be earned by posting to your own Instagram story during the competition window and tagging @bohobelltent. Each qualifying story counts as follows:

   • a still-image story showing a Boho Bell Tent (a tent purchased from the promoter) in shot earns one (1) bonus entry;
   • a video story of ten (10) seconds or longer showing a Boho Bell Tent in shot earns two (2) bonus entries.

   A maximum of fifty (50) bonus entries per entrant will be counted across the duration of the competition. The promoter is not obliged to count any story it does not see during that story's natural visibility window. Entrants whose Instagram accounts are private must follow @bohobelltent and direct-message a screenshot of their story for it to be counted.

   To qualify for any bonus entry the story must:

   • include a clearly visible Boho Bell Tent — that is, a bell tent purchased from the promoter. Stories featuring tents from other manufacturers, generic stock images, or tents that cannot reasonably be identified as one of the promoter's products will not be counted;
   • tag @bohobelltent in a manner that allows the promoter to verify the post;
   • portray the tent and the promoter's brand in a positive light;
   • be original content created by the entrant (reposts, reshares or screenshots of another account's content do not qualify);
   • not include other brands' trademarks or logos in a way that implies endorsement by, or partnership with, those brands without that brand's permission;
   • comply with the community guidelines of Instagram and any other platform on which it is published.

   The promoter reserves the right, in its sole discretion, to refuse to count any story which contains, references or is associated with: nudity or sexually explicit material; hate speech, harassment or discrimination; violence, illegal activity or illegal drug use; defamatory, offensive, or politically partisan content; content that infringes any third party's rights (including likeness or copyrighted material used without permission); or any content that, in the promoter's reasonable opinion, could damage the reputation or commercial interests of the promoter or its products. The promoter's decision on whether content meets these requirements is final.

3. No purchase necessary. No purchase is necessary to enter or win.
4. Entry period. The competition opens on Saturday 2 May 2026 and closes at 23:59 BST on Sunday 13 September 2026. Entries received outside this window will not be counted.
5. The prize. The prize is, at the winner's discretion, either: (a) a refund of the winner's most recent qualifying order placed since 1 July 2024, up to a maximum value of £1,195, refunded to the original payment method; or (b) a brand new 4m Polycotton Bell Tent in beige, with a retail value of £449, delivered free of charge to a UK address. The prize is non-transferable and there is no cash alternative for option (b). Where the winner has not previously placed an order with the promoter, only option (b) is available.
6. Selection of the winner. On Wednesday 16 September 2026 the promoter will select one winner at random from the consolidated pool of all valid entries (one row per follower, plus one row per qualifying bonus story). Selection will be made using a random number generator. The promoter will retain a record of the draw.
7. Notification. The winner will be notified by Instagram direct message from @bohobelltent within 48 hours of the draw, and by email where the promoter holds an email address for the winner. If the winner does not respond within 7 days of notification, the promoter reserves the right to draw a replacement winner.
8. Publicity participation. By accepting the prize, the winner agrees to participate in publicity surrounding it. This includes posting at least one photograph or story of the prize on their public Instagram or TikTok account within 30 days of receipt, tagging @bohobelltent. The winner also consents to the promoter re-sharing that post and using their first name, last initial, Instagram handle and likeness in announcement and follow-up content across the promoter's own channels and paid advertising. The promoter will not name a winner publicly without first contacting them privately.
9. Use of entrant data. Instagram handles collected for the purpose of the draw will be used only to identify the winner and announce the result. Email addresses provided through the optional newsletter sign-up will be used in line with the promoter's privacy policy. Entrants may opt out of marketing communications at any time without affecting their entry.
10. Promoter's decision. The promoter's decision is final and no correspondence will be entered into. The promoter reserves the right to disqualify any entry that is suspected to have been made in bad faith, including but not limited to entries from fake or automated accounts.
11. Cancellation or amendment. The promoter reserves the right to cancel, suspend or amend the competition where circumstances beyond its reasonable control make this necessary. Where amendments are made during the entry window, the updated terms will be published at this URL and the change will be timestamped.
12. Limitation of liability. To the extent permitted by law, the promoter accepts no liability for any loss or damage arising from acceptance of the prize, save for liability that cannot be excluded under English law. Nothing in these terms limits the promoter's liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.
13. Governing law. These terms are governed by the laws of England and Wales. Any dispute arising out of or in connection with the competition shall be subject to the exclusive jurisdiction of the courts of England and Wales.
14. Independence from Instagram, Meta and TikTok. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram, Meta Platforms Inc., TikTok or ByteDance Ltd. By entering, participants release each of these platforms from any liability associated with the competition.
15. Acceptance of these terms. Entry constitutes acceptance of these terms and conditions. Entrants who do not agree should not enter.